COOKIES AND OTHER TECHNICAL INFORMATION
Cookies and other technologies. We, and our affiliates, third party service providers, and trusted partners send "cookies" to your device or use similar technologies to understand and enhance your online experience with us and through our advertising and media across the Internet including Social Media Sites, mobile apps, and video games.
Cookies are small text files placed in your browser. We also use pixels or "web beacons" that monitor your use of our sites. Web beacons are small strings of code that provide a method for delivering a graphic image on a webpage for the purpose of transferring data, such as the IP address of the device that downloaded the page on which the web beacon appears, the URL of the page on which the web beacon appears, the time the page containing the web beacon was viewed, the type of browser that fetched the web beacon, and the identification number of any cookie on the device previously placed by that server. We also integrate “Software Development Kits” (“SDKs”), javascripts or portions of code into our applications/video games to perform similar functions as cookies and web beacons. For example, SDKs collect technical and usage information such as mobile device identifiers and your interactions with our app. Some of our sites use locally stored objects (“LSOs”) to provide certain content, such as video on demand, video clips, or animation, and a better user experience.
We can use cookies and other technologies to help recognise your browser or device, maintain your preferences, provide certain features, and collect Information about your online interactions with us, our content, and our communications. For example, when corresponding with you via HTML capable email, web beacons and other technologies let us know about your activity, including whether you received and opened our email, clicked through a link, or otherwise interacted with our content, and this information can be associated with Information previously collected.
We also use cookies and other technologies (i) to provide, develop, maintain, personalise, protect, and improve our sites, products, apps, services and video games, and to operate our business, (ii) to perform analytics, including to analyse and report on usage and performance of our content and marketing materials, (iii) to protect against, identify, and prevent fraud and other unlawful activity, (iv) to create aggregate data about groups or categories of our users, (v) to synchronise users across devices, affiliates, and trusted partners, and (vi) for us and our affiliates, and trusted partners to target, offer, market, or advertise products, apps, services or video games. Cookies and other technologies also facilitate, manage, and measure the performance of advertisements displayed on or delivered by or through us.
Managing cookies and other technologies.
Websites and mobile applications
We do not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created.
See the Your Choices section to learn how to control data collection for certain purposes. In order to set your cookie preferences, please click on the “Cookies Preferences” button at the bottom of the webpage.